The purpose of this project was to create a more friendly, approachable appearance that could be used for future NFT sales.
The original website's layout and typography needed some improvement, regarding readability and hierarchy. The website's main page should highlight the collection and focus on the NFT art, as well as communicate the feel of their community, to achieve higher conversion rates. The website's responsiveness can be improved, especially on bigger screens.
Improved layout and typography, with a clear hierarchy across the website. Shortened the information displayed on the home page about the creator, and placed the details under another page, "The Creator". Used more CTA buttons for easier action taking for users, and created clarity around them. Created a more fun and friendly website design, with the purpose of generating more NFT sales.
The purpose of this project was to create a more friendly, approachable appearance that could be used for future NFT sales.
The original website's layout and typography needed some improvement, regarding readability and hierarchy. The website's main page should highlight the collection and focus on the NFT art, as well as communicate the feel of their community, to achieve higher conversion rates. The website's responsiveness can be improved, especially on bigger screens.
Improved layout and typography, with a clear hierarchy across the website. Shortened the information displayed on the home page about the creator, and placed the details under another page, "The Creator". Used more CTA buttons for easier action taking for users, and created clarity around them. Created a more fun and friendly website design, with the purpose of generating more NFT sales.
I believe it's crucial for a website to have a responsive, fluid and flexible layout which adjusts according to screen size. I always create interfaces with usability in mind, and responsive web design has an important role because it offers an optimized user experience on any device.
